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How to Bore Your Readers to Tears

If you want to bore your readers to tears, it’s quite straightforward. Just make sure you keep all your sentences exactly the same length...

The SEO Trap and How to Avoid it

So you’ve identified your SEO keywords. Now you want to use them. A lot. The obvious plan is to cram them into your content as much as...

Blogs: This is the Best Format to Follow

When it comes to blogging, great content is vital. But often people forget that the way you present that content is equally as important....

6 Ways to Nail a Copywriting Brief

Want to know the secret to getting perfect copy every time? It’s all in the brief. Put a bit of extra effort into providing a thorough...

Tone of Voice: Keeping it Real

Capture the right tone of voice for your brand and you'll win your audience over before you've even begun the sales pitch. Your aim is to...