One used to be enough. In fact, one exclamation mark used to be more than enough. In my first journalism role, I was told I had just one exclamation mark to ...

It’s no secret that we’re pretty basic in our desires. Every decision we make is either to gain pleasure or avoid pain. In fact, according to Freud, the Plea...

Five seconds or less. That’s how long it takes for someone to decide whether or not to read your post. In that flash of time, you’ll need to put across the m...

If you want to bore your readers to tears, it’s quite straightforward. Just make sure you keep all your sentences exactly the same length throughout your wri...

So you’ve identified your SEO keywords. Now you want to use them. A lot. The obvious plan is to cram them into your content as much as possible. But that’s t...

When I look back at the first features published under my name, I wince a little. There's nothing actually wrong with them. They're factually correct. The gr...

When it comes to blogging, great content is vital. But often people forget that the way you present that content is equally as important. There’s nothing mor...

Want to know the secret to getting perfect copy every time? It’s all in the brief. Put a bit of extra effort into providing a thorough brief and you’ll find ...

Capture the right tone of voice for your brand and you'll win your audience over before you've even begun the sales pitch. Your aim is to speak to your custo...