annawestermannAug 7, 20202 minHow Exciting!!! Exclamation Marks Are Tearing up the RulebookOne used to be enough. In fact, one exclamation mark used to be more than enough. In my first journalism role, I was told I had just one...
annawestermannJun 18, 20202 minThe Pleasure-Pain Principle (And How to Exploit it in Your Writing)It’s no secret that we’re pretty basic in our desires. Every decision we make is either to gain pleasure or avoid pain. In fact,...
annawestermannApr 27, 20203 minCatchy Blog Titles: 8 Tips to Hook Your ReadersFive seconds or less. That’s how long it takes for someone to decide whether or not to read your post. In that flash of time, you’ll need...
annawestermannMar 3, 20202 minHow to Bore Your Readers to TearsIf you want to bore your readers to tears, it’s quite straightforward. Just make sure you keep all your sentences exactly the same length...
annawestermannJan 30, 20202 minThe SEO Trap and How to Avoid itSo you’ve identified your SEO keywords. Now you want to use them. A lot. The obvious plan is to cram them into your content as much as...
annawestermannNov 21, 20192 minThe Best Copywriting Advice I Ever ReceivedWhen I look back at the first features published under my name, I wince a little. There's nothing actually wrong with them. They're...
annawestermannOct 11, 20193 minBlogs: This is the Best Format to Follow When it comes to blogging, great content is vital. But often people forget that the way you present that content is equally as important....
annawestermannSep 26, 20193 min6 Ways to Nail a Copywriting BriefWant to know the secret to getting perfect copy every time? It’s all in the brief. Put a bit of extra effort into providing a thorough...
annawestermannSep 2, 20193 minTone of Voice: Keeping it RealCapture the right tone of voice for your brand and you'll win your audience over before you've even begun the sales pitch. Your aim is to...