Take a look at the case studies below to get a feel for my work.
PageTiger is an online publishing company that deals largely with the corporate market. Their website was too complicated and they wanted to speak more clearly with their end users. My task was to transform the technical jargon into simple, reader-friendly content.
Joico, the international hair care brand, wanted a bi-annual company magazine. As Editor for 14 issues, I was responsible for content, design and production. The magazine was published in both English and German, adding an extra dimension to the language choices.
Celebrity hairdresser, Phil Smith, has a popular shampoo range available in supermarkets. My brief was to create strong, impactful product names for the range that would jump off the shelves. I also created all product descriptions and back of pack copy.
Advantage Worldwide, the logistics business, wanted to communicate with their clients and staff on a bi-monthly basis. I was commissioned to produce an online newsletter that showcased their achievements in an accessible style. The interactive newsletter was shared across social media for maximum reach.
The hip brand Structure, needed a marketing brochure for re-launch. Working closely with the Brand Manager, I created a voice that matched the brand's unique attitude. In my role as Editor, I also managed image choice and design across all the communications.
This prestigious Central London Estate Agency decided to create a magazine for their clients that broke the rules. They wanted to feature their fabulous high-end properties. However, they also wanted to include interviews, features and cultural listings that would offer real value to the local residents.