©2019 by Anna Westermann

Marketing Brochure

Structure

 
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The Company

Structure was ready to launch on to the market with an exciting new image. The brand had repositioned itself as hip and cool, with a photo shoot set in Shoreditch and a unique cast of models.

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The Brief

My brief was to identify a tone of voice that would speak directly to Structure's target market. This written style then needed to flow through all communications.

What I Did

I worked closely with the Brand Manager to pinpoint the perfect tone of voice for the brand. I then created sharp, edgy content for a both the print marketing brochure and online communications.

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The Results

Structure's launch campaign made a big splash both on the high street and on social media. The brand has since extended its range.

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