Structure was ready to launch on to the market with an exciting new image. The brand had repositioned itself as hip and cool, with a photo shoot set in Shoreditch and a unique cast of models.
My brief was to identify a tone of voice that would speak directly to Structure's target market. This written style then needed to flow through all communications.
What I Did
I worked closely with the Brand Manager to pinpoint the perfect tone of voice for the brand. I then created sharp, edgy content for a both the print marketing brochure and online communications.
Structure's launch campaign made a big splash both on the high street and on social media. The brand has since extended its range.