Case Study

The Company

PageTiger is an online publishing company dealing with the corporate market. As a successful SME, it is growing fast and needs to make a strong impression.

The Brief

PageTiger’s website was too complicated for their end users to understand. My task was to rework the website content to ensure an instant grasp of the product proposition.

What I Did

I cut through the technical language to get to the core of what PageTiger offers. This was rewritten in simple, clear terms that their users could relate to. In addition, I identified the user benefits to create a push to action.

The Results

I delivered a website that speaks clearly to its users. The PageTiger platform is now easy to understand and their service offering is well defined. As a result, enquiries and sales are up.