6 Ways to Nail a Copywriting Brief

Want to know the secret to getting perfect copy every time? It’s all in the brief. Put a bit of extra effort into providing a thorough brief and you’ll find your writers deliver content that hits the sweet spot. Of course, not every company has a cupboard full of corporate brand guidelines, copybooks and style guidelines all ready to go. You’ll need to fill in the gaps for your writers. That’s where a well-thought-out brief comes into play. 1. Be precise about your project So